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Kasspian
Sample · Get first customers

How a small SaaS team gets its first customers

Who paysIndie SaaS founders, 1–5 person teams
The read

Your buyers live in two places. Stop spreading thin — go deep there.

Your move this week

Do this first

Answer 5 honest “what do you use for X” threads in r/SaaS this week — no link, just help.

Channels

Where to play — the honest channel call

Where to focus first, what can wait, and what to skip — with the reason for each. Only the channels that fit your buyer; if one you'd expect isn't listed, that's deliberate.

5channels
Start here2
Maybe later1
Skip2
Start here

focus your time + money here · 2 channels

01
Reddit

Your buyers ask for tools here every day. Answer real questions; don't pitch.

First playFind 5 'what do you use for X' threads and give a genuinely useful answer.

Working when Someone DMs you to ask more.

02
Cold DM

10 honest DMs a day to people with the exact problem — the highest-signal channel you have.

First playMessage 10 founders who just complained about the problem you solve.

Working when Replies that ask 'how does it work?'

Maybe later

once the start-here moves are working · 1 channel

SEO & content

Compounds, but slowly — not where your first ten customers come from.

Skip

don't waste money here · 2 channels

Paid ads

Before you know who converts, you'll just buy expensive proof you weren't ready.

TikTok

Wrong audience and intent for a B2B tool right now.

Leads

Where to go now — your buyers, today

r/SaaS — “what do you use for X” threads

Indie SaaS founders ask for tool recommendations here daily.

MoveAnswer 5 this week with a genuinely useful take. No link unless asked.

Indie Hackers — the “Looking for feedback” group

Your exact buyer posts their stack and pain points here.

MoveComment on 3 posts where your tool solves the problem they describe.

BetaList new launches in your category

Early founders browsing here are mid-decision on tools.

MoveList, and reach out to launches that would obviously use you.

Evidence

How founders like you got first customers

a solo dev-tools founder

r/SaaS

answered Reddit questions daily for a month, no links

→ first 40 paying users with $0 spend

Grounding

Sources

4

Want this for your idea?

Describe your business or paste your site. Kasspian reads it and hands you the same honest get-customers plan — the channels that work, the ones to skip, and the move to make this week.

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